Soak-Off base for semipermanent nail polish, self-leveling. Hides nail imperfections and creates a perfectly smooth surface to promote even color application. With dispersion. Free of acids and solvents, Formula 14 FREE*, Vegan and Cruelty Free.
With a degree in Management Engineering and a Master's degree in Business Administration from London Business School, he worked for several years as a management consultant (Deloitte Consulting, Roland Berger Strategy Consultants and Fashion Venture Funds in Milan, London and New York) before jumping into the wonderful world of beauty, where he was passionately involved in the development of the sector, making an important contribution to the growth and expansion of brands internationally.
A 2008 graduate in Marketing & Business Communication from La Sapienza University in Rome, he began his career path as a Sales & Marketing Assistant and in a very short time moved from the role of Digital Sales Account to Agency Business Developer. After more than a decade at 3rdPLACE, where he oversaw some of the top clients, he decided to begin an entrepreneurial journey that led him to found a company in the beauty and e-commerce fields, as well as invest in tech/digital companies including Altura Labs, where he is a Partner and Senior Advisor. Today he has substantial knowledge of traditional marketing and communication, solid skills in digital marketing and online business development. Since 2012, he has also been a Lecturer in Digital Marketing at ASVI - Social Change School; PRAXI - Wolksvagen Group Digital Manager Training; Unioncamere - Digital Excellence Project.
Graduated in Mechanical Engineering at the Politecnico di Milano, with more than 25 years of experience in the cosmetic sector of nails, lips and eyes applicators. He managed to combine the technical skills of his training and those acquired over time with the expectations of customers and of the market in terms of innovative and functional products. He has developed applicators with all the major players on the market, both final brands and contractors, becoming a privileged interlocutor for the study of new products.
Nail artist for almost twenty years with artistic vocation. He has collaborated with major industry leaders such as CND, IBD, Ezflow, Gelish Harmony, Artistic Parish and as Technical Staff in Milan Fashion Week and well-known TV programs such as X Factor and Domenica In. Owner of a Beauty Farm where she is personally involved in the Nails sector, as well as training new people who want to take the same path.
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